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“One misconception is that DEI is solely about recruitment targets,” Skinner says. “Recruitment is important, but bringing diverse people into an organisation without creating an inclusive culture simply results in higher turnover.”
He nevertheless believes recruitment is still the bigger challenge over retention.
“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.
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For operators, that consistency has practical value. A recognizable, high-output supplier with deep coverage of proven themes gives casino lobbies dependable filler content that players already understand at a glance.
3 Aztec Spells slots into that logic. It expands Spinomenal’s coverage of a durable theme category without requiring the studio to teach players anything genuinely unfamiliar.
The broader takeaway is about production strategy rather than innovation. Spinomenal’s catalog shows a provider that competes largely on breadth and speed, keeping a wide variety of themes live and continually topping them up.
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Strip away the language of contracts, order books and event trading and Bernard Marantelli has a blunt description of what is happening inside US sports prediction markets. “Kalshi is a sportsbook that’s just not allowed to have an in-house risk team,” says the founder of White Swan Data, one of the specialist firms now making markets on prediction exchanges.
The difference is all about the risk function. A sportsbook employs traders to price bets and manage its exposure. An exchange provides an API through which firms compete to quote prices and supply liquidity.
“Here’s an API. Bernard and 88 other people can market-make all these request-for-quotes (RFQs),” Marantelli says. “Some people might come in and just do esports because they’re esports experts. Others do everything. Some focus on same-game parlays. But it’s a sportsbook.”