Scratch

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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Scratch

I have to admit it’s a strange feeling knowing that it’s all coming to an end. I never actually thought that I would be here when they flipped the switch and turned off the lights at Calvinayre.com. I wouldn’t trade my time at Calivnayre.com for anything else in my professional career, it’s been an amazing ride. My pitch to get my foot in the door was simple, I wanted to work for the Rolling Stone of the casino world and without a doubt, it’s been the greatest education in my writing career.

My motivation for working at Calvinayre.com was having the privilege to work with some of the best creative minds in the gambling industry.

I want to thank Calvin for creating a platform that speaks to the gambling industry in a unique voice. He’s a guy who is not afraid to back his creative team, even in the face of a tough industry story. While Calivinayre.com is evolving, I will be following how he brings the same passion for business to the world of Bitcoin SV.

About Scratch

Kenneth Brincat, CEO of the MDIA, said companies needed “practical ways” to better understand where AI fits within their businesses.

“Trust is fundamental to the responsible adoption of AI. As its use becomes increasingly embedded across the gaming sector, organisations need practical ways to understand where AI is being used, manage the associated risks and ensure that accountability and human oversight remain firmly in place,” he said.

“The AI gaming charter translates these principles into practical, sector-specific guidance,” he added.