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If Bernstein’s $10 trillion prediction market turnover forecast is realized or exceeded, it’d likely prove significant in revenue terms because the research firm previously estimated that $1 trillion in yearly activity could generate as much as $10.8 billion in revenue for operators.
As has been widely documented, sports event contracts are currently the lifeblood of the prediction market industry, but Bernstein notes that won’t be the case on a permanent basis. In fact, the research firm estimates that sports derivatives’ share of industry volume will decline to 35% in 2035, indicating that the aforementioned volume increase will be led by other categories.
The research firm estimates that by 2035, financial derivatives, including event contracts linked to commodities, cryptocurrencies and stocks, will account for 49% of turnover on yes/no exchanges, topping sports to become the largest volume driver. The research firm sees event contracts tied to key performance indicators (KPIs) leading the charge.
What is Bee Frenzy?
The $1 million win in the UK comes shortly after a lucky player in New York won a similar prize after matching the five white numbers for the Saturday, September 19, drawing. The same drawing also saw 30 players win tier-three prizes. Of these, 23 won $50,000 each, while the remaining 7 won $100,000 each thanks to Power Play.
A week before that, Powerball awarded not one, but two Match 5 prizes. One of these incredible payouts was a $1 million win in Georgia, while the other one was a $2 million windfall in Ohio.
In other lottery news, a $3-million winning ticket was just sold in South Park Township, Pennsylvania. As of the time of this writing, the winner has yet to come forward to redeem the sum.
What is Bee Frenzy?
If the research firm’s $190 billion taker volume estimate proves accurate, it’d represent a more than eightfold increase from the $22 billion taker turnover seen last year.
Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.
As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.