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If the research firm’s $190 billion taker volume estimate proves accurate, it’d represent a more than eightfold increase from the $22 billion taker turnover seen last year.
Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.
As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
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In April, Casino.org reported that VGW had contributed $30,000 to Tuberville’s 2026 gubernatorial campaign.
New financial disclosures from the Alabama Secretary of State’s Office show that VGW gave the campaign another $100,000, bringing the firm’s total contributions to $130,000. The latest check, dated Aug. 31, came from the Chumba Casino, Global Poker, and LuckyLand Casino operator.
Tuberville, the famed former football coach of the Auburn Tigers, has served in the US Senate since 2021. Tuberville has expressed a willingness to consider gambling expansion in the Cotton State, one of the most restricted gambling states in the union.
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When excluding those who only played lottery draws, participation stood at 28%, implying lottery-only players comprised roughly 21% of the adult population.
Online gambling participation over four weeks reached 39% (16% excluding lottery-only players), while in-person gambling participation was 29% (18% excluding lottery-only players).
Top non-lottery activities during the period included scratchcards (13%), betting (10%) and online instant win games (8%).
