Absolutely Mammoth

What is Absolutely Mammoth?

The consumer battle in prediction markets is increasingly visible. Kalshi, Polymarket and newer entrants are expanding their sports products, while DraftKings, Flutter, Robinhood and a host of others are investing in exchanges, distribution and market-making capabilities.

In fact, behind those brands, a whole new sector is taking shape. Data and streaming suppliers, specialist market makers and technology companies are quickly invading the space.

The investment banking and capital markets firm Jefferies said in a September report that sports had become prediction markets’ “most important liquidity driver”, with combo and parlay-style contracts accounting for an increasing share of activity. But the analysts cautioned that prediction markets are scale businesses with relatively low revenue yields, leaving their economics dependent on sustained liquidity, engagement and trading activity.

About Absolutely Mammoth

Growth was strongest online, where remote casino, betting, and bingo GGY climbed 6.9% to £8.3 billion ($11.1 billion), compared with a modest 1.1% increase across land-based sectors.

This digital expansion coincided with a continued shrinkage in physical retail. Great Britain had 8,081 licensed premises at the end of the period, down 2% year-on-year.

Several operators have announced shop closures over recent months, including Entain and Flutter, citing a rising tax burden.

About Absolutely Mammoth

The numbers underscore the NFL’s massive pull with sports bettors, but Week 1 also offered a clear snapshot of how football betting economics are evolving, according to Legal Sports Report (LSR).

GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.

On the surface, Week 1 appeared exceptionally bettor-friendly, as Casino.org reported.